35 West 23rd St. Storefront

This is an image of a custom storefront 35 West 23rd Street


Custom Wood Windows
Custom Wood Storefront

35 West 23rd Street
New York City


Over the course of its history, this Manhattan storefront has undergone a remarkable transformation – evolving from a mere furniture store to an artist’s creative haven and subsequently into luxury condominiums. 

This dynamic transformation stands as a testament to the building’s adaptability and the changing tides of time. Among the many projects that have graced this building, one stands out – a project demanding the utmost precision in glazing and exacting adherence to Landmarks’ stringent requirements. In response, the natural choice for the manufacturing endeavor was Parrett.

Spanning the third to fifth floors of the building, WindowFix embarked on an intricate installation process, incorporating an assortment of window types including inswing casement, double hung, and triple hung windows.

The second floor boasts Euro inswing casements, adding a touch of modernity to the building’s aesthetic. A crowning feature of this architectural venture is the custom-crafted wood storefront, a testament to fine craftsmanship and attention to detail. 

Crafted from the rich and elegant Sapele mahogany, this storefront encompasses a pleasing mix of swing doors and fixed windows, the largest among them measuring approximately 10 feet by 12 feet in dimension. This display of artisanal woodworking and functional design is a hallmark of the building’s transformation, a bridge between its historical roots and its contemporary aspirations.

The magnitude of this undertaking becomes evident in its timeline – a comprehensive endeavor that unfolded over a span of approximately two years. The prolonged duration was not merely a result of logistical intricacies, but a reflection of the meticulous dedication poured into every facet of this storefront project. 

While the passage of time may have tested the patience of those involved, the ultimate culmination of this patience and effort was nothing short of extraordinary. As the final pieces of the puzzle fell into place, the true splendor of the project was unveiled, reaffirming that the art of creation is a journey requiring time and dedication.

The evolution of this Manhattan building encapsulates the essence of change itself. From its humble origins as a furniture store, it has embraced reinvention, morphing into an artist’s sanctuary before ultimately being reborn as upscale condominiums. Yet, remaining a storefront on ground level.

This multifaceted journey stands as a microcosm of the broader shifts occurring in urban landscapes – a tangible reminder that adaptability is paramount. The endeavor that demanded meticulous glazing standards and scrupulous adherence to Landmarks’ mandates found its perfect partner in Parrett, a testament to the significance of aligning with those who share a commitment to excellence.

Upon entering the building and ascending its floors, the windows – a symphony of inswing casement, double hung, triple hung, and Euro inswing casements – bestow an immersive visual experience, merging functionality with aesthetics. 

Meanwhile, the custom wood storefront, a pièce de résistance crafted from Sapele mahogany, stands as a testament to the marriage of form and function. The interplay between swing doors and fixed windows, including the awe-inspiring 10 feet by 12 feet behemoth, showcases the delicate balance between architectural magnificence and practicality.

Ultimately, this ambitious undertaking materialized into a two-year odyssey, a journey of meticulous craftsmanship and unwavering commitment. The project’s complexity tested the patience and expertise of all involved, yet the final outcome justified every second invested. 

The building’s transformation serves as a living embodiment that true artistry, whether in architecture or life, necessitates time, dedication, and an unwavering attention to detail. As the last strokes of this architectural masterpiece were painted onto the canvas of the building’s narrative, it became evident that some things are indeed worth the wait.

Watch the project come together in this video.

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